![]() That is slowly changing, people are coming out and getting to know each other at Mor Mitti. At Simdega, everything goes quiet in the evening. Mor Mitti: Local people tell us that those who wouldn’t step out of their homes earlier are coming out and interacting with each other. Village Square: What is the most fulfilling aspect of running Mor Mitti? So all of our education and experiences have helped in bringing Mor Mitti to life. It is said that in Jharkhand there are only jungles here rather than formal sectors, so we thought why can’t the jungles become the formal sector. ![]() Minashree has completed her Phd from JNU in social health, which means she has specific knowledge about local foods and nutrition. Deepali has completed her MPhil in English, so her communication and HR skills are strong. Mor Mitti: After completing my BTech (Biswa) I completed my Masters in Social Work, Aseem is an Indian Institute of Forest Management (IIFM) alumni and has previously worked at Rurban. Village Square: So, you are a team of four co-founders, how did you all come together behind this vision? So if we open at another location, in another state, then we will make use of the local resources there. We plan to expand while keeping the principle intact. It is said that Jharkhand doesn’t have a formal sector, there are only jungles here, so we thought why can’t the jungles become the formal sector? Everything that we serve is from Simdega, it’s an organic model- the products, the people, everything. We have basically tried to connect those with land (local landowner), those with money and those with ideas (us) to create this ecosystem. We are already on the right track, this place is growing well and fast. I believe there will be a time when people will know Simdega because of Mor Mitti. Our initial estimation for this project was over Rs 2 crore, but we ended up creating this instead in 25 lakh. We have tried to promote localization in the context of art, culture and entrepreneurship. Village Square: And what has been the reaction to Mor Mitti so far? We are pitching this idea pan-India, and we want to prove the strength of how it’ll be suitable across India, and for that we thought Simdega was the best place to start. We prefer to call it a space rather than define and limit it.Ī lot of people in the industry told us that your idea will succeed in metro cities, but we took it up as a challenge. It is said that you learn to swim faster if you start at the deep end. Since we all met in Simdega and have been here for some years, we know this place well and know what it needs. ![]() So I came to Simdega as an Aspirational District Fellow in 2018, my first partner joined in 2019, and by 2020, our fourth and final partner joined. Mor Mitti: This will need a bit of background about me (Biswa) and my partners. How did you choose Simdega, Jharkhand as the place to launch Mor Mitti? Village Square: Many would associate a concept like Mor Mitti with urban areas. You give it meaning and that is the beauty of Mor Mitti. Since it is up to your perception, it can be a space for everyone. So we prefer to call it a space rather than define and limit it. Fundamentally it stands for three things – art, culture and entrepreneurship. Mor Mitti: So Mor Mitti is a space with various aspects to it – training, food or recreation are part of it too. Village Square: How fascinating! You have refrained from categorizing Mor Mitti as a cafe or a restaurant or a recreational space, why is that? In a way Mor Mitti also conveys our story – our journey from Jharkhand (Mor) to all of India (Mitti). But we modified it slightly to Mor Mitti as we want this idea to reach every corner of India.īut the word ‘Mor’ will also always remind us where it all began, in Jharkhand. In Jharkhand it would be called Mor Maati. We chose the word ‘Mitti’ to indicate the inclusiveness aspect. So we wanted to create a space based on the principle of inclusion. Mitti does not discriminate, it treats everyone equally, and it’s where life, death and everything in between lies. ![]() Mitti represents soil- after about every ten kilometers the color and nature of soil changes, but it still essentially remains soil for everyone, it is important for everyone. Mor Mitti: In fact, let’s start with the name – Mor Mitti. Village Square: What is Mor Mitti? And how did you come up with this interesting name?
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